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We build and empower people-first organizations, globally.

We help visionary leaders build scalable, people-first cultures. From luxury hospitality to high-growth startups, we bring over 20 years of experience building HR systems, elevating employee experience, and driving transformation across the U.S., Caribbean, and Europe.
Schedule a Call
617.504.0636
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info@raymaferrer.com

Worked with industry leaders

Our Specialties

Our experience combines luxury service, business acumen, and human insight, leading HR and culture transformations across the U.S., Caribbean, and Europe.
Culture Strategy for Hospitality
People-first systems built on five-star service values.
• Luxury hotel HR architecture
• Openings, rebrands, and brand culture activation
• Forbes 5-star standards implementation
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Fractional & Interim Leadership
When you need senior HR leadership without the long-term commitment.
• Fractional Chief People Officer (CPO)
• Interim SVP of People or Head of HR
• Strategic HR partner during growth, transition, or restructuring
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Scale, Change & Transformation
Preparing your people operations for what’s next.
• HR for post-acquisition integration
• HR tech implementation & compliance buildout
• Change management and organizational readiness
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Union Strategy & Labor Relations
When you need senior HR leadership without the long-term commitment.
• Union negotiations and contract renewal
• Conflict resolution and labor relations strategy
• Union avoidance and cultural diagnostics
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Executive Coaching & Global HR
Developing the people who grow the business.
• Executive and leadership coaching
• Talent development frameworks
• International HR (U.S., Caribbean, Portugal)
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Common Questions

Our experience combines luxury service, business acumen, and human insight, leading HR and culture transformations across the U.S., Caribbean, and Europe.

When is the right time to hire our consulting services?

The right time to hire us is when you’re already wondering if you need support. We step in during both planned and unplanned moments—whether it’s a merger, acquisition, leadership transition, or a sudden morale issue that needs immediate attention. We bring perspective, structure, and calm to complex situations, helping you see what your internal team might be too close to notice.

What immediate challenges can we help address?

We’re often called in to resolve urgent challenges like:
• Rebuilding trust and alignment after organizational change
• Addressing compliance or employee relations issuesImproving communication and collaboration during rapid growth
• Supporting new leaders or restructured teams
• Re-engaging employees when turnover or burnout rise
We diagnose quickly, act decisively, and leave systems that keep working long after we’re gone.

How quickly can we start working with you?

We can begin right away. Typically, we schedule a discovery call within the first week to explore your needs and ensure mutual fit. Once aligned, we can launch the engagement as soon as schedules allow—moving fast without sacrificing the thoughtfulness your people deserve.

What does the process look like when engaging with us?

Every partnership starts with a deep-dive diagnosis—no cookie-cutter solutions here. We listen, observe, and analyze to understand what’s really happening. From there, we co-create a clear roadmap with phased milestones so you can see progress at every step—like building a house, one intentional layer at a time.

Why choose us for your HR and people strategy needs?

Because we bring both high-level expertise and heart. We’ve navigated complex, cross-cultural, and multi-generational challenges—transforming chaos into clarity and conflict into collaboration. We don’t just fix problems; we elevate your culture. Our positive, grounded approach inspires confidence, improves well-being, and helps your organization thrive from the inside out.

What makes our consulting approach different or effective?

We lead with humanity. Our solutions are built on empathy, respect, and sustainable strategy. We aim for win-win outcomes—where leadership goals are met and teams feel valued, seen, and engaged. It’s not just about managing change; it’s about creating a workplace people are proud to be part of.

How do we partner with your internal teams to create lasting change?

We integrate—not impose. From day one, we make sure your teams understand we’re allies, not outsiders. We collaborate closely with HR and leadership to ensure alignment, transparency, and trust. Our goal is to empower your internal team with tools, systems, and confidence so they can continue the work long after we step away.

We build and empower people-first
organizations, globally.

Schedule a Call
617.504.0636
LnkedIn
info@raymaferrer.com
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Rayma Ferrer

Culture Architect | Fractional Chief People Officer
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email: rf@raymaferrer.com
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about

Build people-first
organizations. Lead globally

I help visionary leaders build scalable, people-first cultures. From luxury hospitality to high-growth startups, I bring over 20 years of experience building HR systems, elevating employee experience, and driving transformation across the U.S., Caribbean, and Europe.
Let's work together
view bio
I partner with founders, operators, and mission-driven executives to design and implement people strategies that scale with purpose. My work spans rebranding five-star hotels, integrating acquired properties, coaching C-level leaders, and building HR functions from the ground up.

I bring both strategic insight and hands-on execution – a rare blend that helps organizations grow with intention, agility, and heart.
What I Do
Our work falls into five core service areas. Whether you need a strategic partner, an interim executive, or a project-based consultant, I offer the depth and flexibility to meet you where you are.
Executive experience

20+ years in hospitality, operations, and HR leadership

My executive career reflects a rare blend of luxury service standards, business acumen, and human insight, serving as senior HR and culture leadership roles across the U.S., Caribbean, and Europe – guiding organizations through transformation, rapid growth, and cultural alignment.
Schedule a call
view full bio
Executive experience

20+ years in hospitality, operations, and HR leadership

My executive career reflects a rare blend of luxury service standards, business acumen, and human insight, serving as senior HR and culture leadership roles across the U.S., Caribbean, and Europe – guiding organizations through transformation, rapid growth, and cultural alignment.
Schedule a call
view full bio

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Recent Highlights
Here are a few of the brands and projects I’ve recently supported:

🟢 Wymara Resort, Turks & Caicos
Redesigned HR and guest experience strategy to meet luxury and 5-star expectations.

🟢 The Newbury Boston
Led HR transformation during rebrand; achieved AAA Five-Diamond designation.

🟢 Highgate Portugal Acquisition
Integrated 18 hotels post-acquisition with HR systems rollout and training.

🟢 Collared Martin Hospitality
Built first-ever HR foundation for a new luxury hospitality brand.

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🔹 [About Rayma Section]

About Rayma
I’m a Puerto Rico–born, Boston-based People & Culture executive with a global lens and a builder’s mindset.

With 20+ years in hospitality, operations, and HR leadership, I’ve worked with legacy institutions and new ventures alike — bringing empathy, rigor, and cultural fluency to every engagement. I’m fully bilingual in English and Spanish, with conversational Portuguese and deep experience in unionized and international contexts.

My career is rooted in both strategy and service — blending business goals with deep care for the people who power them.

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🔹 [Contact Section]

Let’s Build Something Great Together
To explore a fractional leadership role, strategic HR project, or advisory engagement, I invite you to reach out.

📧 raymaferrer@gmail.com
📞 (617) 504-0636
📍 Based in Boston | Working Globally
[Book a 30-Min Intro Call] → (link to Calendly)

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